Experience the Artistry of an Ed Hardy Shirt

The Ed Hardy shirt is based on the fantasy designs of Don Ed Hardy, which features skulls, tigers, snakes and mermaids. This California tattoo artist has enjoyed worldwide acclaim for his technical ability and creative imagination that has transformed his designs into a complete fashion line manufactured by the famous designer Christian Audigier. Today, over 5,000 celebrities have indulged their love of tattoos through this wearable body art that satisfies the desire without sacrifice.

Don Ed Hardy’s career as a tattoo artist began in 1967 after he received a BFA degree from San Francisco Art Institute in printmaking. In the 70s and 80s, Don Ed Hardy lived in Japan and refined his skill with traditional tattoo masters.

With more than four decades of tattooing experience, Don Ed Hardy’s skillful experimentation is the reason why he has achieved legendary status and is often referred to as “the Godfather of the Modern Tattoo.” Over the years he has used art history to inspire his talent. He has masterfully combined icons from American, Japanese, and Cholo, cultures with surf, tattoo and hotrod designs to give his work a mesmerizing effect

Hardy signed a license agreement with Ku USA, Inc. in 2002 to manufacture a clothing line based on his art. Other major apparel makers began to show interest in his designs two years after the agreement was signed.

Christian Audigier was one of the fashion designers that were astounded by the imagery of Don Ed Hardy’s tattoo art themes such as “Love Kills Slowly.” Don Ed Hardy and Audigier signed a licensing agreement in 2004 that granted the designer exclusive rights to use his designs as the “Ed Hardy” brand. The street culture clothing line has virtually created a lifestyle couture since its beginning.

Today Christian Audigier lives in Los Angeles, but he was born in France in the southern city of Avignon. Before he created the Ed Hardy brand, he was Head Designer and marketing genius for Von Dutch Originals. Audigier is the person who promoted the imagery of Kustom Kulture artist Von Dutch to legendary status in the fashion map and had the celebrities in a mad dash to wear it. Audigier’s title: “The King of Jeans” comes from his success as a designer for companies such as; “American Outfitters,” “Diesel,” “Fiorucci” and “Levi’s.”

Audigier’s success is because of his love of the entertainer lifestyle and his charisma. This close relationship to the entertainment world is at the heart of his promotional method of marketing directly to a celebrity clientele.

In addition to the Ed Hardy shirt, the brand features a full line of clothing items and accessories for women and men. Audigier’ company Nervous Tattoo employs more than 45,000 people worldwide who produce six other clothing lines including: the new lines of “C-Bar-A”, “Chuck Boyd”, and “Paco Chicano” along with “Christian Audigier”, SMET”, “and Crystal Rock.”

Trent Reznor is a Genius

After watching a video that was posted from the 2009 MIDEM convention, where speaker Michael Masnik of the company Floor 64/ Techdirt got up and spoke on behalf of recording artist, Trent Reznor of Nine Inch Nails, I was inspired to write this article and post my own thoughts about our ever changing music industry. Their have been so many ideas about what we can do to stop all the free downloads that have been hurting sales of CD’s and costing the record labels, millions of dollars a year. But really none of them compare to how TR has come up with a solution, that interacts with his fans, and has created a revenue stream that works for him and his peers.

As in any business, you have to have a good business model to think that your going to have any sort of success in what it is your offering. In the music industry, your key source to having any success, is building a strong fan base. That has always been the case. In the past, before the internet was a big part of our lives everything was done hard mail. You would have your fan club address printed on the sleeve of your CD or LP depending on what era you came from and the true fans that actually read those sleeves would sign up to receive info of up and coming concerts, release dates of new recordings, merchandise or just get a quick note from the artist telling the fans what they are up to. That business model has always worked and will always be the core to good business.

But now with the ever growing internet, where everything we do in our lives is either posted, blogged, forumed or MySpaced, there are many different ways to market yourself. It has also giving opportunity to have someone take your music for free, which is why I’m writing this article in the first place. But what TR has done to sort of control the bleeding is he has giving his fans free downloads of his music which has brought his fans to his site in the millions. He has created this sort of game of clue, where he had encrypted a message on his tour t-shirts that when you put the letters together, it took you to a web site saying he has left concert tickets in a wash some where in Los Angeles, to create a search for the holy grail, to get great seats and a couple of back stage passes. He has dropped USB sound bytes of new songs in bathroom stalls at the concerts for fans to find, which all leads to great marketing and connecting with his fans, which then leads them to buy exclusive merchandise and recordings. The most important thing here folks, is making the fans the most important thing. When you create a buzz about yourself or in this case, create a real time game with the fans, you are becoming something bigger then your product your trying to sell. That’s where loyalty comes in.

Trent Reznor has started a trend to teach new bands and other well know bands, how to market themselves out of the box. I hope this is a wave others will catch and learn how to take their talents to the next level. It’s all up to you.

Web Traffic Genius Review – Generate Web Traffic Software

A lot of people that have their own website, only have one true complaint about it. The complaint is they are not being able to obtain the amount of traffic that they desire. Well, there is Web Traffic Genius software that generates back links that you can utilize to help you increase the amount of people that visit your site daily.

When it comes to back-links there are a few things that you should be made aware of. A lot of people believe that the more back-links their website has the more traffic they can expect to receive to their site. This is actually a true, but falsified statement.

First thing is first, the back links that you have on your website should be related to the theme of your website. For example if your site is selling vitamins, you do not want a back link that is from a site that sells t-shirts. Plus search engines will not recognize the back-links if they do not have anything to do with the theme of your website.

Every page that is present on the internet is given a page rank. The page ranking scale goes from numbers 0 all the way up to 10. The Web Traffic Genius software that you get should allow you the opportunity to only obtain back-links that are a page rank 5 or higher.

If you obtain back-links that are from a site that has a lower page ranking, it can actually cause your websites page ranking to falter. Higher ranking back-links are what you are seeking, in order to help you generate the type of traffic that you desire.

This Web Traffic Genius software is specifically designed to assist you in obtaining the type of backlinks that you desire. Searching for back-links on your own can take an incredibly long time to do. So, the software takes the worry out of searching and allows you the opportunity to basically generate traffic without any qualms.

Back-links are imperative to increasing your websites page ranking. As long as you have a justifiable amount of back-links on your website you would be surprised at the amount of people that visit your site daily. The more traffic you generate equates out to higher revenue for you.

Tie Dye T-Shirt – Create Your Own and Flaunt It!

Are you bored of wearing your shirt but cannot throw it away? Do you have several old shirts that you rarely wear? Maybe you have other shirts that have simply gone out of fashion and you do not use them. You should not continue keeping those old garments when you can use them to make something wearable. Tie-dye is a process of dyeing fabric by tying it up at various places with strings or rubber bands. Using this technique, you can convert your old shirt into a brand new tie-dye t-shirt.

If you are very creative, you can first design your shirt. It will help you in the tying process. Then you must select the colors you wish to see on your shirt. When it comes to tie dye you can let loose the designing genius in you. You can even buy plain white shirts from the various shops and department stores. You could also place an order online. However, nothing compares to creating your own tie-dye shirt. It will be like a great weekend activity and you can even include your kids to be a part of this activity.

Firstly, you must grab your old shirt (or a new if you wish to create on a new shirt), plastic bags, squeeze bottles, gloves, soda ash, rubber bands, fabric dye and a bucket. Except for the fabric dye, you will mostly get everything in your own house itself. You could do the entire process on your own or even buy tie-dye kits available in the market. These kits come with complete instructions that will guide you through the entire process.

Before beginning on the shirt, you can practice on some swatches of cloth. That will ensure you do not make mistakes and ruin your shirt. You will get various designs depending on where you knot the fabric or whether you squeeze it or fasten it like a robe. You can adopt various patterns. If you search on the Internet, there are sites that give you detailed procedure to get the different designs. You can even buy books. There are plenty of books available.

Let me explain how you can make your own tie-dye t-shirt in a few simple steps:

1. First, choose a 100% cotton or linen shirt, either your old shirt or a new if you wish. Wash it well.
2. Place this shirt on a flat table where you can work.
3. Knot the shirt at a few places or you can twist it and fasten with rubber bands or strings tightly.
4. Make the dye reading the instructions carefully. Either you can get ready tie-dye kits or you can source the dyes from the right place.
5. Dye the shirt by soaking for a minimum of twenty minutes.
6. Rinse the shirt in cold water.
7. Remove the knots and rinse the shirt again
8. Dry the shirt indoors, not in the sun.

People take pride in wearing their own tie-dye t-shirt. It is a fun activity and the shirt never goes out of fashion. So, what are you waiting for?

A History of the T-shirt

Know the history of the tee? How did the t-shirt get its start in the beginning of the twentieth century? How did the t-shirt become an American favorite? We’re now into the twenty-first century, and the t-shirt remains as popular as ever.

T-shirts of yesteryear were nothing like the t-shirts you know today. It was common knowledge that the first t-shirts, as you will learn, were clearly considered something to be worn underneath clothing. Certainly, the t-shirts of old were not part of a stand-alone industry, nor were they a mode of advertising.

Believe it or not, before the 20th century, there was no consensus that underwear should be included as an essential part of one’s wardrobe. Most late 19th century folks wore something like an extended shirt called the “Spiral Bustle.” Then in 1901 the predecessor to Hanes introduced for sale through catalog men’s underwear, a two-piece set.

The birth of the t-shirt appears to be accredited to the navy (and lots of sailors). No one seems to know for certain when the first t-shirt was made. As early as 1913 the U.S. Navy adopted a revolutionary new garment, a short-sleeved, crew-necked, white cotton undershirt. This garment was to be worn underneath a jumper. And what was the purpose of this undershirt? One must avoid scandalous sights, otherwise known as sailors’ chest hairs. The standard issue shirt had somewhat of the silhouette of a “T”, thus the name “t-shirt” was born.

It is also notable that during WWI while European soldiers were wearing cooler, comfy, lightweight, cotton undershirts in the humid, hot summer days, that American troops took notice. These duds were nothing like the American wool uniforms soldiers wore.

Merriam-Webster’s Dictionary listed “T-Shirt” as an official word in the American English language by the 1920’s. Around the late 1930’s that companies including Fruit of the Loom, Hanes and Sears & Roebuck began the marketing of the t-shirt.

As of W.W. II, the Army and 12 million Navy sailors had t-seasy rider,hirts as standard issue underwear. “Skivvies”, these new, inexpensive undergarments became known as. America saw, began to get comfortable with, and reveled secretly, daily news images of their wartime sons, wearing t-shirts (dressed barely, but with pants of course). Underwear was being worn as outerwear. Rules were flaunted about undergarments. Taboos were violated with this show of male sexuality.

Still, by and large, the t-shirt was an undergarment meant not to be seen. In 1934, however, Clark Gable shocked everyone, as he stripped off his dress shirt in the movie “It Happened One Night,” to reveal no t-shirt at all. Women swooned, and men as well. Still, the t-shirt kept itself under wraps, to be worn primarily underneath a work or proper dress shirt.

The idea continued to quickly catch on, and due to simple design, a few years later, with the leave of many sailors during the war, the popular civilian “union suit” was reduced to a “singlet” or “jersey.” In 1938, Sears introduced a t-shirt they called a “gob” shirt (named after sailors). A “gob” shirt cost 24 cents. The t-Shirt would become an empty canvas, which was allowing men to present themselves in an erotic sense and show their gender.

The t-shirt was becoming appropriate to wear as an undergarment or as an outer one. The Marines standard issue white t-shirt was replaced with sage green for camouflage purposes. In 1944, the Army surveyed enlisted men as to preference of sleeves or sleeveless. Most preferred sleeves, due to better appearance, absorption under arms, among other reasons.

The t-shirt would never be the same. Along with worldwide upheaval, WWII brought along as well the first printed t-shirts. On display at The Smithsonian Institute is the oldest printed shirt on record. This t-shirt is from Governor of New York Thomas E. Dewey’s 1948 presidential campaign and sports “Dew-It with Dewey”.

After the end of WWII, the t-shirt became the garment able to clearly display and advertise it all: cultural affiliation, class, and sexual orientation. 180 million t-shirts were sold in 1951. The rise of the t-Shirt can be traced back to the movies, and of course those big-screen movie stars: Marlon Brando, John Wayne, James Dean, and a young Elvis Presley who did their part to make the t-shirt, outerwear appropriate, or sexy to say the least.

1951’s “A Streetcar Named Desire” featured Marlon Brando’s portrayal of Stanley Kowalski, lovelorn, brutish, and primitive, riveting viewers as his buff pectorals and abs revealed themselves as unveiled by a stretched, paper-thin t-shirt. Some felt the picture created was one of a dangerous, incoherent kind of manhood, a sexualized brutality.

1955’s “Rebel Without a Cause” showed James Dean wearing a t-shirt without another shirt overtop. He made the t-shirt cool, a contemporary symbol of rebellious youth. Still, t-shirts were meant primarily for men.

In 1959, Plastisol, a stretchable ink was invented, starting a revolution in t-shirt design. After that came the iron-on transfer, and finally litho transfer. Thus was the birth of the t-shirt industry. Now marketing geniuses, like Walt Disney, “flocked” letters and simple designs onto t-shirts to be sold as souvenirs to both men and women.

Still the advertising evolution of the t-shirt would be slow. The military was first to stencil company and rank on their t-shirts. Also, Ivy League Universities made clear advertisement of fraternities on their tees. Budweiser was the first to do actual “corporate-advertising” in the late 1060’s, when they sported a Bud can on their company tees.

During the ’60s, the hippies abandoned traditional dress for tie-dye. Of course, the t-shirt became one of the cheapest and easiest garments to purchase and dye. Folks began tie-dying and screen-printing basic cotton tees, helping it to even bigger commercial success. In 1969, t-shirt wearing hippies took on the Establishment in Easy Rider. Also, advances in printing and dying allowed more variety and the introduction of muscle shirts, scoop necks, v-necks and tanks into modern fashion.

Throughout the late 60’s and 70’s, the American Tee was in full bloom. Rock and Roll bands began to realize that they could make significant amounts of money selling their t-shirts. Professional Sports caught on and soon the officially licensed t-shirt became hot merchandise. 1977’s “The Deep”, helped to form the sexual revolution of the 1970’s by means of Jacqueline Bisset’s wet tee.

What about the t-shirt in the ’80’s and ’90’s? Remember Don Johnson’s designer-tee and Armani suit combo ala Miami Vice? And what about the most memorable recent tee-film from 1996 “Mission: Impossible”, just a bit of Tom Cruise, clad in tee, doing some serious hanging from a wire. The 80’s and 90’s both saw amazing production of t-shirts with improved mechanics of printing them in increased volume for increased availability. The American t-shirt has now become known as a commodity item. More than one billion t-shirts were sold in 1995.

And now, with the advent of the internet, the t-shirt continues to become even bigger. Tee art symbolizes the cultural and social climates of our generation. Tees tell the story perfectly, and now more than ever, the t-shirt is becoming an even more individualistic mode of personal expression.

T-Shirt Printing Designs For Geeks

T-shirts are the best mediums to express who you really are. Whether you are young and flirty, dark and sassy, or just plain tough, designing the t-shirt and printing it will reveal what you really feel or think. For the geeky and the geek-at-heart, there are a few t-shirt printing artwork that just puts a big smile on one’s face. Here are the top ten t-shirt printing artwork for geeks.

There’s No Place Like 127.0.0.1
Any computer geek will immediately know what the text means. The IP address 127.0.0.1 is the standard IP for the local host. And the local host is usually called Home. So the text actually reads: “There’s no place like Home.”

Geek Love Poem
This shirt is actually sweet, if you think about it. But then, only geek girls would find the hex codes for colors sweet and romantic. The geeky love poem reads: “Roses are #FF0000; Violets are #0000FF; All My Base Are Belong To You.” The last line refers to an Internet Meme that spread in 2000 to 2002, originating from the opening cut scene of the 1991 European Sega Mega Drive version of the video game Zero Wing.

Steampunk designs
A geek will surely appreciate a steampunk design on t-shirts. Any artwork is good as long as the inside of an engine or clock is visible, complete with all the nuts and bolts. Steampunk refers to the style and art genres that meld the Victorian era inventions with modern technology. The steampunk science fiction and fantasy genres include the works of HG Wells and Jules Verne.

Shirt
The tags are the most common HTML elements recognized by geeks. Any self-respecting programmer and those who work for websites should know about these famous tags. Indicating a BODY by wearing a t-shirt printing the code for all to see is plain genius.

Geek Inside Maternity Shirt
This is one maternity shirt every geek girl expecting a mini-geek should wear. “Geek Inside” is a play of words on the famous “Intel Inside” slogan for the giant microchip company, Intel.

I Will Not Fix Your Computer
A common misconception of computer geeks is that all of them know how to fix a computer. One geek may know how, but not all. Besides, geeks can be fickle creatures. They may fix your computer if they like you very much. If not, then sorry, compadre!

PEBKAC
PEBKAC is a common acronym among System Admins. It actually stands for “Problem Exists Between Keyboard And Chair,” which refers to the common notion that computers are not the problem, but the users who are not sufficiently trained to use the machines.

There are only 10 types of people in the world: Those who understand binary and those who don’t.
This one sentence can baffle most people who expect 10 to mean ten. In the world of computers, binary language is composed of only 1s and 0s. The sentence means there are only two types of people: one who understands binary and one who does not.

I failed the Turing test.
The Turing test refers to the theory that an Artificial Intelligence, commonly encountered in the form of a chat bot, can fool most people into thinking they are having a nice conversation with another human being. If you fail the Turing test, then you are definitely nearer to being stupid. Chat bots are very easy to detect, especially when they start telling you they do not understand a sentence that is fairly easy to understand.

Brain Loading… 45% Please Wait.
Wear this shirt when you are half-awake, or half-asleep. Either condition applies. Just like a loading icon flashing its progress, the Brain Loading shirt is cool for sleepwear. However, this kind of shirt is definitely not work wear, or your boss would think less of you.

Obviously, the geeky t-shirt printing artworks have been chosen based on their attractiveness to the author’s personal preferences. You may also have noticed that the interactive t-shirts and animated t-shirts were not included. The list simply focuses on designs that were applied through t-shirt printing methods. Batteries should not be included.

Choosing a Retro Argentina Football Kit – A Look at 2 Famous Argentina Football Shirts From the Past

The blue and white stripes of those Argentina football shirts from the past are perhaps even as iconic as the yellow and blue kits of Brazil. That is why the retro Argentina football kit is so sought after these days, especially Argentina football shirts from the seventies and eighties.

Diego Maradona the manager has really struggled to get his Argentinean team to qualify for this year’s World Cup finals, in South Africa. At one point during qualification it looked like the unthinkable might happen and that the World’s biggest football competition would be without one of its most flamboyant teams. Thankfully, that was not the case, but nonetheless the current side does not appear to be the force that it was when Maradona the player was the star of the team.

Below we look at two famous Argentina football shirts from the past, from a time when the “La Albiceleste” were the best team in the world.

Argentina 1978 World Cup Shirt

The Argentina 1978 World Cup strip is a retro Argentina football kit from one of the most memorable tournaments of all. Argentina were on home soil and so were well fancied, however, they were up against the “total football” of the Dutch, who were extremely unlucky in the 1974 World Cup and were expected to win it this time round.

The final between Argentina and Holland was a classic, with Johan Cruyff the star of the show. However, Argentina had their stars too, including Ossie Ardiles, just before his groundbreaking transfer to Tottenham Hotspur later that summer. They also had Mario Kempes, who was the leading goal scorer in the 1978 tournament, scoring a total of six goals, including two in the final itself.

Argentina managed to beat Holland 3-1 after extra time to win the World Cup and ensure that the 1978 World Cup shirt would become one of the most iconic Argentina football shirts of all time.

Argentina 1986 World Cup Shirt

The Argentina 1986 World Cup strip is another retro football kit featuring the famous blue and white stripes. It is nearly always associated with one man, a football genius who practically single-handedly won Argentina their second World Cup. That man of course was Diego Maradona and it is partly because of those performances wearing that particular retro Argentina football kit that he is considered by many to be the greatest footballer that ever lived.

These vintage football shirts have such a classic look to them and really do look great with a pair of jeans and trainers. As well as the classic blue and white stripes, the retro football kit features the gold and blue Argentinean shield.

Men’s Shirts – Hello Mister Bond

“Hello, Mr. Bond.”

James bond in his crisp white shirt is the epitome of style and confidence. Men’s shirts are a way to break out of the office doldrums and really show your own creative genius. Make your shirts a real statement about your style. Dark rich colours with contrasting light coloured ties; a monochromatic combination of light sexy baby blue or powder pink with perfectly matching tie; the 100% cotton white shirt with pearl buttons and sophisticated top stitching all make a statement when you walk into the room. What ever it is that you want to communicate; think about it, find your groove and make a splash. Cheer up the girls in the office with your dapper ways.

“Made it, Ma! Top of the World.”

Changing your style is one way to get noticed in an increasingly competitive job market. Your jacket is the frame and the men’s shirt the matting that will enhance artwork contained within it. The shirt works to frame the tie, braces (which are underwear) and the face. What colours will enhance these features? Look at the whole picture and determine what story you want the viewer to participate in. Sometimes the shirt can be the artwork; attention to detail in fabric, colour, design, print, top stitching and collar are like the brush details on a fine painting. The suit and tie then ground and frame the art, which is the shirt and should not compete with it.

“Hasta la vista, baby.”

As a minimum a man should have at least 3 white shirts and 2 blue. This gives us 5 shirts and we can do the laundry on the weekend. If you plan to work through most weekends or travel extensively for business or pleasure. Invest in more. The more shirts you have the less frequently you have to do laundry or make it to the dry cleaners.

“Well it’s not the men in your life that count, it’s the life in your men.”

Colour, fabric and style of collar and cuff will tell a story about the man and the shirt. Buy the best quality fabric that you can, the smoother and finer the cotton the dressier the man’s shirt. Choose a collar that suits your face and body frame and make sure that the cuffs fit properly. The cuffs of a man’s shirt should not slide off over the wrist nor should they get stuck when you lift your arms up in the air.

“Love your shirt.”

Finally, make sure that the shirt fits. Measure and try on before buying. Do not purchase men’s shirts in plastic bags with the pins still in. Take it out and try it on. Make sure that the fit is not too tight or too big through the torso. The current fashion is a little more tailored and fitted through the upper body.

“You had me at Hello.”

Men’s shirts make a statement. Think about the leading men in film, remembering their most famous roles it is easy to picture the shirt that each was wearing. What do you want to be remembered for? Find a style that really makes you feel like a leading man in your own life.

Just a Game Or Mathematical Genius?

This word bookmaker is used to refer to persons who take bets on competitive events at pre-established odds. The job of a bookmaker is to accept bet placements in such a ratio that regardless of who loses and who wins, he will still have made a lot of profit.

In certain countries, this activity is considered illegal and even in those ones where it is legal, at times there are no legal provisions for enforcing debts that arise from such activity. But in countries where it is recognized by law, the government earns quite a large amount of revenue from it and that is why certain countries have a legal bookmaker under the state’s control.

It is more established in the United Kingdom than in the United States; in the former, it is legally acknowledged and bets are placed on a broader array of sports. They even have an organization in charge of regulating settlement disputes. On the other hand, the latter has made it illegal in all states but Nevada and when carried out illegally, it only covers college sports and professional events.

Even though the UK still has them located at the racecourse, technology has caught up with some and made them shift to their PCs with the internet making the job a whole lot easier. But this limits under age gamblers and those in countries where it is prohibited as they are not allowed to gamble on such websites. They may connect online casinos but their disadvantage is that they increase the numbers of gambling addicts. Some operators though have shied away from technology seeing as the betters are cutting down their profit margins by comparing notes with other bettors through betting exchanges, a resource which even they can use to determine how to place their odds based on market trends.

Governments are not having a lot of success in regulating online outfits from entering their spaces. Greater success has been experienced by those authorities that have licensed all forms of betting but put in place stringent measures for the operation of associated outfits. This way, the government exercises a measure of control over how they are run.

A sleazy side to the industry becomes evident in cases of match fixing, where teams play to a prearranged outcome – either fully or partially which is both a legal breach and also a contravention of the rules of any game. But many countries are now relaxing their stance as the industry is now getting significant roles to play in society like in sponsoring sports activities and that has got the names of some of the firms on players’ T-shirts and on stadium signs a situation which is facing a lot of opposition in certain countries where there is low tolerance for gambling and such ones continue in the war against online participants.

I Love NY – T-Shirts, Mugs, Posters, and Other Ways a Simple Message Triumphs

Want to wear one of the greatest advertising campaigns of the last century? Take a look at some “I Love NY” t-shirts next time you have a chance. The design — brainchild of the brilliant Milton Glaser — couldn’t be simpler. The letter I, a heart N, and Y, arranged in a square. In fact, the only thing simpler is the message — of course people love New York. How could the city maintain millions of residents and attract millions of tourists if that weren’t the case?

The genius of the “I love NY” t-shirts is that they lay a unique claim to a common feeling. By wearing “I love NY” t-shirts, people are saying something fairly common — that they’re fans of New York city — but they’re saying it in an aesthetically appealing way. This is one of the best design tricks around: find a simple way to express a simple thought, but in a way not quite like what anyone has done before. As the uniqueness of the “I love NY” t-shirts demonstrates, it’s pretty hard to do this consistently.

One effect of “I love NY” t-shirts is that copying or referencing the design has become a major part of popular culture. The phrase “I love [x]” was rescued from mawkishness by “I love NY” t-shirts, and forever turned into a lighthearted way to express an exuberantly positive, common emotion. So it’s no wonder that numerous organizations have used the logo with slight variations (including puns on ‘spade’ and ‘club’ as opposed to just ‘heart’).

Another side effect of the “I love NY” t-shirts is that the ‘heart’ logo has transcended the slogan, and turned into an actual verbal expression. Originally textual, the phrase “I heart [x]” has developed as an even more free and fun version of “I love…”, even finding its way into the title of a film, I Heart Huckabees. There aren’t many advertising slogans that can claim to be so ubiquitous. Among the other slogans that have reached a similar level of popularity, few have been able to maintain it for so long. A reference to “Where’s the beef?” today leads to awkward stares, rather than laughs.

Interestingly enough, this popularity simply fed into the original trend. With so many people referencing “I love NY” t-shirts, the shirts themselves turned into a crucial fashion item. With so many reminders of the shirts, someone who briefly considered buying one wouldn’t have the chance to forget — during a single day, they might stumble across a review of I Heart Huckabees, an “I love…” line, and a logo that used a heart icon.

This is the most crucial lesson from “I love NY” t-shirts. If you’re going to create a successful trend, you’ll want to make one that’s self-reinforcing — that gives people a reason, not just to participate, but to make their friends want to participate, too. If you look at the sites of retailers who sell “I love NY” t-shirts, you’ll find that many of them also offer different versions, or plays on the same theme. If you can get people doing that, you probably have a design that’s going to last.